When evaluating a website for SEO, a factor to keep in mind is detecting and addressing technical faults is the quickest and easiest method to make improvements. The following are examples of frequent SEO-related website issues:
While 301 and 302 redirects are considered errors by Google Search Console, pages not found have an adverse impact on users and rankings.
Link A leads to Link B, while Link B leads to Link C.
Loss of Visitor Attribution:
Internal links open in new tabs/windows, implying that the visitor’s path to the site is no longer tracked in Analytics.
Missing Cross-Domain Tracking:
When using third-party online forms, you may not be able to follow a visitor across many domains. Many organizations fail to attribute conversions to the campaign that referred visitors for the most common reason: visitor attribution and cross-domain concerns.
These are only a few examples of technological faults we encounter on websites. These factors may not seem to have a negative effect on SEO, but they can adversely affect your overall site and ranking, website speed, and referral links. Because of the issues with visitor attribution, it is impossible to calculate the ROI from advertising and outreach.