What do the numbers say, do you know? A minimum of 90% of users who conduct a Google search for a specific product or service click on the first 3 results. And coming to the terrible part: if your website isn’t SEO optimized, it won’t even appear on Google’s first page. This article will cover importance of SEO services for businesses in Nepal.
Businesses invest a lot of money in advertising on social media platforms like Facebook, Instagram, LinkedIn, and many more. However, these days ads only reach a small percentage of the audience, perhaps 10%, who could be interested in their products or services. But when your websites are optimized for google using top SEO tactics, you are getting your products and services in front of customers who are looking for them.
The quickest and most straightforward way to rank on Google is to have a website with time and money for SEO. The term search engine optimization (SEO) refers to a digital marketing strategy for improving a website’s search engine rankings by using tools and tricks to trick the Google search engine’s algorithm into ranking it highly.
60% of businesses that have experienced a digital transformation have to develop a new business model, according to Forbes.com research. 38% of established businesses have implemented a digital strategy, compared to 55% of start-ups. 89% of all businesses either use or intend to use a digital-first company approach.
The competition on this platform is fierce because so much traffic is shifting to digital channels. To outrank all of your competition and risks, you must be SEO-optimized. One of the most crucial aspects of digital marketing is SEO, which allows you to fill your website with specific keywords that your target audience is typing into search engines.
You can also build backlinks to your website so that whenever a customer types a specific keyword into a search engine or on a social media platform, they are directed to your website. On the top page, where the majority of your clients are, is where these factors assist your website rank.
“90% of Online Experiences Start With a Search Engine.”- Neil Patel.
In addition to Google, businesses can also optimize their websites for Bing, Yahoo, Yandex, and other search engines. However, statistics show that Google dominates the search market by a wide margin-more than 90% than any of the competitors named above. Because Google is the market leader, businesses should concentrate more on getting their website to rank on the top page of google.
What Are The Importance Of SEO For Businesses In Nepal?
We’ve compiled a thorough list of five main sections covering everything SEO contributes to your business. Despite not being on the whole list, this will help you understand the concept, answer many of your questions, and set you apart from the competitors.
A website that has been SEO optimized has a significantly better possibility of outranking all other websites in this field. Your website will thus receive a significant increase in traffic and clicks, raising conversion rates.
The top page of Google reportedly receives 71% of all clicks from search traffic, with newer reports indicating that this percentage has reached as high as 92%. Furthermore, more clicks are made on the top three organic results. Therefore, whether a company is small or huge, it must appear higher on search result pages, which is where SEO can help.
On Google, a person only searches for goods or services if they are specifically looking for them. By doing so, we can deduce that the user intends to buy the goods or services. As more people click on pages with higher rankings in search results, it is clear that SEO benefits businesses by increasing conversion rates.
If your website appears in front of clients during their search, you have a better chance of acquiring them than other businesses. For this reason, SEO is a necessity for every business.
Making an SEO plan for your online and offline organizations is essential, given that a large portion of the audience has recently gone digital. You can’t even begin to conceive how many customers you would lose daily if your competitors had more SEO-optimized websites. SEO is important for organizations since keeping your website well ahead of the competition is essential.
The company should view its investment in digital marketing, particularly SEO, as a wise one rather than an expense. Return on investment, or ROI, refers to the amount of money you make after investing. One should always remember that SEO helps you increase traffic to your business, increasing conversions and sales and giving you a large ROI or return on investment.
User Experience (UX):
Insufficient user experience prevents a website from ranking higher with just keywords and backlinks. By user experience, we mean things like how a specific user interacts with the website, how simple it is to navigate, and whether or not it is mobile responsive.
Does your website have high-quality content? Do you have enough calls to action on your website to attract visitors to engage with it? Etc. These factors provide high-quality, interesting content and an improved user experience. As a result of poor user experience on your website, Google will automatically drop your domain authority (DA), and your page will be hidden among the clutter as a result.
In conclusion, it is safe to assume that digital platforms are subject to fierce competition. An SEO-optimized website is essential for a firm to reach its potential customers. You’re already far behind in the game if you’re not using a digital platform.
Aside from SEO, you can use other digital marketing strategies to grow your brand, including content creation, social media promotion, and many more. Given that Google controls more than 90% of the search engine industry, it is advantageous for a business to select this platform and climb the rankings, which can only be done through SEO. Hence, SEO is one of the most important factors in the expansion and development of a business in Nepal.